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Advances in digital behavior analytics are transforming how retailers sell online

COVID-19 accelerated the predominance of online sales. The result is an increased need to personalize the shopper experience—not reduce it. Real-time segmentation that factors things like location, gender, and age are still important, but what's more important is understanding specific consumer intent. AI-driven solutions unleash insights about individual interests, motivations, and potential conversions. Instead of bombarding customers with information based on common characteristics, personalization using AI makes shoppers feel seen and heard.

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