Today's B2B buyers have high expectations, and those expectations will not be met if B2B buyers are accustomed to sophisticated consumer interactions in their personal lives. Executive B2B buyers are not impressed by marketing driven by large, relatively impersonal data analysis that leads to inconsistent and conflicting interactions or sales outreach that doesn't cater specifically to their needs at the right time. This blog recommends taking a new approach that unifies relationship data across the full customer lifecycle.
More of the workforce is working remotely than ever before. Organizations are adapting and implementing new remote access solutions. Now is the time to evaluate the Microsoft tools you already have at your fingertips and leverage the built-in remote work security features and capabilities. Read more in this article from National Law Review.
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